Therear□se□eralrea□onswhyindivi□ualsmayenga□□in□□□-s□ncerebehavior□Onecom□oncauseisthe□□□iretoavoidco□fl□ct□rnegativerepe□cussions.F□rinstan□e,apersonmightfeign□□re□me□twithac□llea□ue'sop□niont□mai□t□in□armony□□theworkpl□ce.Anotherr□□soncouldbe□hepur□uitofpersonalga□n,suchasprete□dingtosupportacause□ogainsociala□provalorprofessionala□□ancemen□.Additio□ally,so□ietalp□ess□re□andcu□t□ralnor□sc□□als□pla□□ro□einen□oura□ingno□□si□□□r□behavi□r,asin□ivid□alsm□yfeelco□pelledtoconformtocertainexpecta□ionsorstand□rds.<□□> Therea□eseveralreasonswhyindividual□ma□e□gageinn□n-sincerebehavior.Oneco□monc□□□ei□thedesiretoavoid□on□lic□ornegativer□perc□ssions.Forinstance,ape□□onmigh□feig□agre□men□wi□hacoll□ague'sop□niontoma□ntainharmonyinthe□□rk□lace.Anoth□rr□a□□□□□ul□bethepursu□tofpersonalgain,□uchasp□etend□ngto□upp□□□aca□setog□insocialapp□ovalorp□□f□ssionaladva□cement.Add□tion□lly,soc□etalpres□uresandcultural□ormsc□nals□playaroleinenco□rag□ng□on-s□nce□ebehavio□,asindividualsmay□eelc□mpell□dto□onformt□certainexp□cta□i□nsorstandards.<□p□<□>□here□reseveralr□as□□swhyindividualsmayengag□□nnon-since□□b□havi□r.One□om□oncauseis□hede□i□e□oavoidconflicto□negative□epercussions.□ori□s□ance,aperso□□□ghtfeignag□e□mentwithacolleague'sop□niontomaintai□harmonyinthewo□kplace.Anoth□rreasonc□□l□bethe□u□suitofperson□lga□n,□□ch□spre□endingtos□pportacau□etogains□cialappr□□alo□professionaladvancement.Addit□o□ally,so□□etal□res□ures□ndculturalnormscan□lsop□ayaro□ei□e□cour□gingnon-sincere□ehavi□r,asindividualsma□feelcom□el□edtoco□f□rmtocertain□xpectat□on□o□standards□□□p> Therearesev□□alreason□wh□indiv□duals□ayenga□ei□non□since□ebehav□or.One□om□on□□usei□□hedesire□□□voi□c□nf□ictornega□ivereper□u□s□ons.For□nstance,aperso□mightfeignagr□eme□t□ithacoll□ague□sopinion□omaintainharmonyinthework□l□ce.Another□□a□□ncouldbethe□□rsuitofpersonalgain,su□ha□pretend□ngto□upport□causet□gainsocialapproval□rpr□fe□s□□nalad□ancement.Addition□lly□s□□ietalpres□□resandcu□turaln□□mscan□□sopl□yarolei□encoura□ingn□n-sin□erebehavi□r,□s□□dividualsm□□fe□lcomp□lled□oconformtocertai□expecta□ionsorstandards□